Sunday, July 25, 2010

Ready, Set, Bag! Comes To The Seattle Area

Bag It: Documentary Film “Ready, Set, Bag!

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Pixar CTO and Independent film Executive Producer Oren Jacob’s got it in the bag, and the bag is making its way to your town.

In Jacob’s independent film, “Ready, Set, Bag!”, eight contestants train and compete to win the National Grocery Bagging Competition, and the film shows us what a serious competition it is, while raising money for meals as the film travels across the nation.

Jacob’s reached out to Chris Pirillo and the Lockergnome community because of Pirillo’s general love of food, as well as his work in Social Media circles. Pirillo knew I would snap up the chance to share with you how to feed yourself and feed others in your town.

Here’s why you should go see this movie. In a statement released by Jacobs:

We support food banks everywhere we go and we've already funded
over4,500 meals so far in a few special event screenings in the Bay
Area this past winter.  Now, as we take the film out across the country,
there's the opportunity to fund 100,000 meals or even many more,
depending on how well we do.  We donate 100% of all ad revenue from
www.readysetbag.blip.tv.

Ready, Set, Bag! is the first movie to sign a deal with Groupon. Seattle area people on the Groupon mailing list should receive a coupon good for two tickets and a large popcorn (plus a free reusable shopping bag), all for $16. Groupon coupons are very time-limited (released on July 25, 2010), so be sure to pick up your coupons and make plans to see the movie quickly.

One of the cool aspects of this film is how theatres and the filmmaker are collaborating to not only sell tickets, but to provide money to local food banks where the film is being shown. It’s the ultimate kind of “feel good” movie that lets you do good at the same time.

I’m equally impressed at how Jacobs is using Social Media tools such as Facebook to identify venues that support his film and his cause. Viewers of the Groupon coupon are encouraged to follow this film on Twitter and Facebook, and people’s interest about the film is growing since it was marketed earlier in the Bay Area.  In Seattle, the film can be seen at Central Cinema.

In the Seattle area, I already noticed a sign at PCC announcing their bagging competition coming August 20-21, while the movie is still making the rounds in Seattle and Bellingham. Maybe you’ll be inspired to do some bagging yourself. And if you do, Jacobs wants you to take up a challenge by filming yourself.  This is the one case where baggery has nothing to do with being a douche.

B. Imei Hsu, RN, MAC, LMHC is a nurse psychotherapist, dance artist, fitness instructor, and occasional guest blogger for Lockergnome. When she isn’t shopping at PCC for organic food, she’s usually up to no good (or just walking like she’s up to no good). She lives in Seattle, WA, and is impatiently waiting for her iPhone 4.

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